The Craftsman JournalVol. Indianapolis, INIssue No. 05-21
Thanks Kasturi, the video you made is really great.
Thanks Kasturi, the video you made is really great. Very practical and something I’m going to start doing. So thanks! Content like your video and your article’s create a lot of curiosity about you. I instantly wanted to figure out what you do and what you offer even though I’m not in the market right now. I was still curious. But I couldn’t find any bread crumbs that lead back to a place where I could express intent. I couldn’t find you on linked in and I couldn’t find a website. So, my recommendation would be to leave some sort of bread crumb. That could be a small about blurb at the end of each article in italics with a link to your LinkedIn profile. That would at least show people where you work and link back to a website. You could put in your email address, your phone number, or a booking link. My preference is my booking link. Whatever that intent channel is for you to get a person to connect with you for a consultation that link just needs to be available in the awareness channel. You don’t need to pitch at the end of each content piece. But you should have some kind of call to action where they can dive deeper with you. Thanks for the clap, and I’ll follow back. Feel free to reach out direct. I love meeting new people 1-1.

Torlando HakesPublished May 4, 2021
