Craftsman Painter
The Craftsman JournalIssue No. 06-23

The first iPhone couldn’t stream or record videos.

The first iPhone couldn’t stream or record videos. At this point, apple knows the lifecycle of its products and it knows failure. The first Apple TV. The Mac mini. The first homepod. The Newton. They’ve done this before but in the past it wasn’t for a strategic purpose. They wanted those products to be a financial success. The difference here is that they don’t need a financial success. They need an infrastructural success. They need developers to bite. If developers bite on the platform, apple will not only kill the oculus but they’ll come after Xbox and PlayStation which ARE solo consumption consoles meant for the introverted gamers who don’t want social interaction and quite frankly, have no interest in procreation. But this is bigger than that still. If the developers bite, this is the operating system that leads to minority report. A future where a head seat isn’t necessary to interact with gestures and full spacial computing. That was the term they used. Spacial computing. Before 8K TVs and 4K streaming there wasn’t much of a reason to produce in 8K. Developing a $70k 100” 8K display wasn’t made for mass purchase, it was made for the movie makers to start producing the content for an inevitable future.

Torlando Hakes
Torlando HakesPublished Jun 11, 2023

The Craftsman JournalPrinted & Distributed by Craftsman Painter