Craftsman Painter
The Craftsman JournalIssue No. 01-17
The Rich and Wonderful Power of Aesthetic

The Rich and Wonderful Power of Aesthetic

### The Rich and Wonderful Power of Aesthetic

Torlando Hakes
Torlando HakesPublished Jan 5, 2017

A week before Christmas my wife and I stayed at an Airbnb in downtown St. Louis. It was a downtown loft with impeccable taste, modern colors and minimalist design. After a day or two we realized that we felt different about ourselves and our life, we realized we must have good design.

Steve Jobs said, “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

As creators, connectors and makers the final result of our productivity, the entire gestalt, is going to have an aesthetic that pleases or displeases, persuades or disuades. You can sew fruit bearing seeds or useless weed seeds but something will bear forth. No choice, is a choice.

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Aesthetic in our workplace or in our home matters sincerely. At work strong aesthetic choices contribute to company culture. You attract who you want to attract through appealing to identity. It’s a survival instinct.

Immediacy and speed are essential conditions of creating trust and there is no more prevalent gate keeper than what’s in front of you and all around you. From race, to language, to fashion, to art, to scenery and nature; the aesthetic is the gate keeper and the power to connect.

The power to convey trust.

You cannot ignore aesthetic without creating a bad one and thus a bad environment for anything you influence. So just don’t do that. Have as George Herbert Mead called “the attitude of aesthetic appreciation” for therein lay the meanings of life.

“To so enter into it in nature and art that the enjoyed meanings of life may become a part of living is the attitude of aesthetic appreciation.”

— George Herbert Mead

Where To Go From Here

Not to leave you without a set of action steps:

  • Do a self-check, it’s 2017 now, look at some pictures or videos of yourself from five years ago. Do you still own that shirt? If so, throw it out.
  • Evaluate your surroundings, are you in love with your habitat. Does it inspire you? Or do you not really think about it?
  • Make a plan to upgrade somehow, someway.

Colors Inspired By Manet’s Argenteuil, 1874

To have your home or place of business painted any one of these inspiring colors visit www.colortheorypainting.com to request an estimate.

I’m not above asking for recommendations. Recommend me Senpai, recommend me!!!

The Craftsman JournalPrinted & Distributed by Craftsman Painter