Bio

Torlando Hakes is the co-founder and CEO of Craftsman Painter. Torlando helps commercial and residential owners make a difference in their space with painting services and color design, using his BFA from Indiana University's Eskenazi School of Art, Architecture + Design. He is also receiving an MBA from #1 ranked Kelley School of Business at IU.

Primary Services

• Interior Painting

• Cabinet Painting

• Color Design

Secondary Services

Writings & Podcasts

• Sprint: The Scrum Playbook for Paint Trade & Craftsman Professionals

• My Medium publications where I write about business and color.

• The PaintED Podcast

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What Torlando says about his painting service…

“I believe in the power of painting. It completely transforms a space and becomes a reflection of the individual; helping them become their authentic selves and live their best lives. So I am all about painting and I hope to infect others with a love of it as well.”

Interior Painting

“I have 20 years experience as a craftsman painter and while I am no longer on the long end of a brush, I still consider myself a painter at heart. Dated colors, dingy and dinged up walls are standing in the way of you enjoying your home. Don't let that stand!”

Cabinet Painting

“Much like interior painting, cabinet painting makes a big difference in a worn out and tired kitchen. Clean, pure paint applied to dated cabinets makes the world taste good. You'll be a better chef because you'll feel good while you cook.”

Color Design

“Color is where I think we all thrive. Life wasn't created without the ability to see a wide spectrum. So we shouldn't create our own lives without that same breadth of color.”

What Torlando says about his business services…

“As a topic of study, business provides a depth of the theoretical that I crave while having the capacity to provide for a beautiful life or to fill it with fear and deprivation. Learning and understanding business is both a means of survival, but also the means to thrive.”

Collective Membership

“I believe that brand is really powerful. The Craftsman Painter Collective is an invitation to our brand. Our ethos is to be fearlessly authentic, to spread kindness like confetti, and to not stop until we're proud. The painters we invite into our collective take pride in their work and are true to themselves. Forming a strategic partnership with our brand allows the painter to focus on craft and service, getting access to all of the brand materials, training, and community that comes with a large brand, while remaining independent.”

Workshop Presenter

“My mother has always been clear about who I am as a teacher. She's seen it in me since day one. I embrace that core through workshops that I run throughout the country. Empowering others with knowledge floods my veins with vinegar and lightening. That moment when it all clicks for a person is the moment I jump for joy because knowing how to do something is a step toward relieving oneself of suffering.”

Books & Articles

“I write about two topics, business and color. Color is coming from my artistic side. I love this trade. I love the design. I use my writing about color to explore its impact on our lives and on our culture. My books and articles on business are intended to support our community of craftsman in their pursuit to build a better business.”