Torlando On Business

How do you structure and write content that both speaks to people and Google? Is there a way to please both?

Clubhouse seems like it is going to be a great place for the more gregarious networkers to have a place to get all their speaking energy out. I’ve got colleagues in B2B sales who are starting daily clubhouse rooms and their network is growing fast. I’ve just started dipping my toe in and am gaining new relevant connections on linked in. If your goal is to position yourself as a domain expert it’s really easy to jump in and respond, especially if you are good at shooting from the hip. Listeners can take advantage too if they find the right room and go in eager to learn and grow. You can get real time feedback in some of these groups which is amazing. You do have to find the right rooms though. I’ve jumped into a couple and it was just people talking out of their ass. So be specific and highly targeted in terms of what topics you want to be a part of and follow the people who make you think.

Hey SaaS friend. The above question got your head spinning? I get it. I’m on this crusade with you. There is an answer and the path forward is in your hands. You can take control of this yourself with or without an ad budget and by the end of this article you’ll have a simple framework for booking more demos.

Here is a hard truth. If your SaaS product isn’t already commoditized by your competitors it will be by the next time you do a comparative analysis of your competition or you are in an irrelevant product category and there is a reason why you’re swimming in the pond alone.

This is a great breakdown of the the enterprise process. It’s very obviously speaking from time in the trenches and the high touch extra needs of enterprise is spot on. Custom features and dedicated customer success are non-starters in this world.

No business can survive without new business. Period. You have to get out there and connect with new people to keep your business alive and the bigger your company is the more hands you need on deck to do it. But when there aren’t enough hands on deck, the hands you do have are in danger of making decisions just to make a sale. Decisions that could put your business on the wrong path if there isn’t a standard of integrity in business development, sales, and marketing.

I’d like to expand on this quote I read from a book I’m reading.

Are you letting your ambition get in the way of being cool?

Are you getting defensive when handling objections? You’re losing them. Try empathy, confidence, & care. If you care more about their success than your competitors you will win.

“Stop. Collaborate and listen”, while you can’t say that without feeling book cool and dorky, but mostly dorky, at the same time, it’s actually pretty sound sales advice.

I recently heard a piece of advice for writers worth sharing. A young copywriter was asked by a veteran in the field, “how many hours do you spend per day writing?” The young writer said, “about 8 hours or so.” The veteran responded, “no, no, that’s far too much. Spend 2 hours writing and spend the remaining 6 reading.” That young writer later on wrote, “Got Milk?”

The emergence of the revenue team is solving a lot of headaches for organizations struggling to integrate marketing with their sales teams. The revenue team brings marketing and sales together in the same department to do a better job of understanding what really matters for the company as a whole.

Several years ago I hired a marketing agency to audit my website and run Google ads for my company. When they performed the site audit they said that it was optimized well for search but it was not optimized for conversion. They asked me if I knew what that meant and I did not. I had to ask. And so if you’re wondering what exactly I mean about conversion funnel, it’s ok. I will tell you.

Are you getting gassed with all the extra virtual calls happening? I don’t know about you but my meeting schedule has really exploded over the last several months. The friction to meet has been greatly reduced. There’s no commute. Everyone has adjusted to virtual meetings and everyone is willing to meet with everyone.

Business leaders are now some of the most trusted leaders in the country which is quite frankly, astounding. I’m not quite sure what led to such distrust among public servants and even spiritual leaders but I have a feeling that it has to do with brand.