Torlando On Business

Did I say that out loud? 🤭 let’s have a heart to heart about this.

Lately, my mantra has been “market unto others as you would have others market unto you.” Too often, I see messages that I don’t understand. I have a hard time seeing the relevance. The content is messy. The message is reaching. It can feel like these companies and personal brands don’t get me.

There are over 50 million web designers competing to design the billions of websites in existence. Let’s just first say, your odds of staying busy as a web design agency are astronomically good so you have every reason to be selective, however, if you are in competition with another agency it can feel like this whole abundance mentality is a load.

As a marketer, the need to crank out content as fast as macro influencers tell you to seems impossible. 50 pieces of content a day? Who freaking has time for that? I get it. It’s so much that it feels impossible to even begin. And what if you aren’t getting the engagement you hoped for? Is it even worth it if no one is paying attention?

The Active Theory website on mobile is amazing.

LinkedIn saw a 55% increase in conversations among connections in 2020.

Thanks Kasturi, the video you made is really great. Very practical and something I’m going to start doing. So thanks! Content like your video and your article’s create a lot of curiosity about you. I instantly wanted to figure out what you do and what you offer even though I’m not in the market right now. I was still curious. But I couldn’t find any bread crumbs that lead back to a place where I could express intent. I couldn’t find you on linked in and I couldn’t find a website. So, my recommendation would be to leave some sort of bread crumb. That could be a small about blurb at the end of each article in italics with a link to your LinkedIn profile. That would at least show people where you work and link back to a website. You could put in your email address, your phone number, or a booking link. My preference is my booking link. Whatever that intent channel is for you to get a person to connect with you for a consultation that link just needs to be available in the awareness channel. You don’t need to pitch at the end of each content piece. But you should have some kind of call to action where they can dive deeper with you. Thanks for the clap, and I’ll follow back. Feel free to reach out direct. I love meeting new people 1-1.

Agencies large and small struggle to get leads that are conversation-ready for themselves even when they are masterful at getting them for their clients. It’s one of the great ironies of the marketing world. Most agency business is relationship-driven and has little to do with the actual marketing they are doing for themselves.

In the last article I wrote about how to use awareness channels and I identified them as social media channels and any location, physical or virtual, that has a gathering or influx of people that come through. The big take away was that in those locations, the audience is not usually in a place to consider a purchase.

Here is my brand. Become aware of my brand.

Author Torlando Hakes

I love the proverb about the shoemaker and his children, who was so busy making everyone else happy with new shoes that one day he left his shop and found his children playing in the streets without shoes. Like so many service based companies most marketing agencies are guilty of neglecting their own business.

Being a marketer is extremely challenging in today’s market. Competition is crazy and it seems like every marketing agency is offering the same things. Most are category agnostic, most offer everything under the sun, and competing against low pricing is rampant.

Growing companies are always evolving in their organizational models and the people of the company can be left with their head spinning as new leaders come into place.

How to get more sales appointments booked with lone-standing landing pages & booking links. [Full campaign strategy.]