Craftsman Painter
The Craftsman JournalUpdated Apr 07, 2026

Torlando On Business

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AI puts all these clues for itself that cheapen the experience.

AI puts all these clues for itself that cheapen the experience. For example, the line “Sora doesn’t just make videos — it makes possibilities. Marketing won’t just change. It will evolve.” is an AI tell that this article was written by Ai. Once I read that, I just started skimming. Sora or sora-like things may change marketing but I don’t believe it will make marketers more competitive. Just more competition. More commoditization. More noise.

Dec 9

A Coat of Paint for the Economy

The Dow Jones Industrial Average (DJIA) recently welcomed a new member to its exclusive club: Sherwin-Williams, the paint giant. While this might seem like just another corporate shakeup, it actually reveals some truths that have been hiding under our noses regarding the current state of the U.S. economy, particularly the growing strength of the service sector.

Nov 10
A Coat of Paint for the Economy

Overcoming Team Dysfunction in the Painting Industry: Strategies for Stronger Teams and a Thriving…

Team dysfunction is a pervasive issue that can cripple productivity, stifle growth, and create a toxic work environment within the painting industry. A 2019 study by the American Psychological Association found that a staggering 75% of employees report experiencing team dysfunction. This alarming statistic underscores the widespread nature of the problem and its potential negative consequences for businesses in our industry. However, recognizing and overcoming these challenges can transform your painting business, turning dysfunction into a powerful competitive advantage. In this article, we’ll cover the causes of team dysfunction, explore strategies for fostering stronger teams, and ultimately, reveal how to cultivate a thriving business through effective teamwork.

Aug 21
Overcoming Team Dysfunction in the Painting Industry: Strategies for Stronger Teams and a Thriving…

The Painter’s Guide to Value-Based Pricing: Stop Undercharging and Start Thriving

Let’s start by debunking two common pricing approaches that often lead to undercharging:

Jul 23
The Painter’s Guide to Value-Based Pricing: Stop Undercharging and Start Thriving

The Painting Demand Funnel: A Strategic Guide to Steady Growth

The painting industry, like many seasonal businesses, faces the challenge of fluctuating demand. To navigate this, painting businesses can leverage a strategic tool known as the demand funnel. This concept visualizes the customer journey, from initial awareness to a final purchase decision, allowing businesses to optimize their marketing and sales efforts at each stage.

Jul 13
The Painting Demand Funnel: A Strategic Guide to Steady Growth

Navigating the Partnership Abyss: A Cautious Approach to Business Collaboration

The entrepreneurial journey is fraught with challenges, and the allure of partnership often appears as a beacon of hope, promising shared burdens and multiplied successes. However, the path to a fruitful partnership is often more treacherous than it seems, as highlighted by Chet Funk of Aleph Holdings in a recent Paint Ed podcast discussion.

Jul 10
Navigating the Partnership Abyss: A Cautious Approach to Business Collaboration

The Paint Contractor’s Paradox: Feast or Famine and the Financial Rollercoaster

Let’s be honest, fellow paint contractors: our industry isn’t exactly known for its financial stability. It’s a feast-or-famine existence, where booming summers can quickly give way to desolate winters. One month, you’re flush with cash, the next you’re staring down the barrel of an empty bank account. Sound familiar?

Jul 10
The Paint Contractor’s Paradox: Feast or Famine and the Financial Rollercoaster

The SPRINT Goals Playbook: A Guide to Goal Setting for Painting Professionals

SPRINT Goals: BNI Chapter Growth Example

Jun 6
The SPRINT Goals Playbook: A Guide to Goal Setting for Painting Professionals

Sprint Workshop: Ganar Trabajo, Hacer Trabajo (Transcript)

Destaca en el mercado actual y conquista a tus clientes con una marca única y memorable.

Mar 28
Sprint Workshop: Ganar Trabajo, Hacer Trabajo (Transcript)

Painter’s Guide to Lean Workflow: Applying Little’s Law for Maximum Productivity

Painting businesses, large and small, all wrestle with the same challenges: scheduling projects, ensuring timely completion, and managing customer expectations. While many factors play a role, at its core, painting is a queuing system subject to the universal principle of Little’s Law. Understanding this simple concept used for decades in manufacturing can bring powerful insights to streamline your workflow and boost profitability. It might even reveal the scariest truth of it all, that finding good people isn’t that hard, but becoming a good manager is. But it doesn’t have to be that way.

Feb 20
Painter’s Guide to Lean Workflow: Applying Little’s Law for Maximum Productivity

The Ultimate Guide to Using Instagram as a Portfolio for Architectural House Painting Companies

As much as I love Field Marketing and anything having to do with the real world, I keep using digital marketing and tools to assist me in the real world. While I’d love to be quick draw McGraw with my business card or the perfect piece of print collateral, sometimes — strike that — most times all I have with me is my phone. Which makes digital tools great in the hand-to-hand combat style marketing that I love doing. For home improvement and architectural services, Instagram stands out as one of these essential tools. Its visual-centric nature makes it the perfect platform for architectural house painting companies to showcase their artistry and craftsmanship.

Jan 31
The Ultimate Guide to Using Instagram as a Portfolio for Architectural House Painting Companies

Enhancing Digital Presence: A Deeper Dive into Google Business Profile for Craftsman Painter…

In the digital age, a robust online presence is not just a luxury but a necessity for businesses, especially for those in the craftsman painter collective, but this goes for any painter or trades person and because we’re liberal with our understanding at the collective, if you’re not a member, I suppose you can read this too.

Jan 25
Enhancing Digital Presence: A Deeper Dive into Google Business Profile for Craftsman Painter…

Events Promotion and Marketing in the Real World

Gala events, home shows, handing out flyers, going door to door. For an introvert it sounds like a living hell, but for annoying extraverts, who don’t know what to expect heaven to be like, but if this was it, they’d say heaven ain’t so bad.

Dec 12
Events Promotion and Marketing in the Real World

Navigando la Tormenta Económica

Se provocó una desaceleración económica desde la Reserva Federal para combatir la inflación, causada por una economía sobreestimulada durante los primeros años de la pandemia. Así que, la desaceleración es intencional. La inflación hace que las necesidades básicas sean demasiado caras para las clases media y baja. Sin embargo, la inflación indica una alta demanda de bienes y servicios, con un suministro insuficiente para satisfacerla, lo que eleva los precios.

Oct 7
Navigando la Tormenta Económica

Marketing is Honestly a Crap Shoot.

In the early days of business I scoffed at other small businesses and trade companies that claimed all their work was word of mouth and that they didn’t need to do any marketing. I largely saw it as a recipe for being a one man show your entire life. I’d say things like hoping and praying isn’t a marketing strategy. I thought smart owners put their money to work for them and paid their way through growth. $50,000 later, and with horrible margins, I started to think prayer might be worth a shot.

Aug 26
Marketing is Honestly a Crap Shoot.