Torlando On Business

Part of the joy of modern marketing is engaging in the content that embraces education. Maybe some are tired of all the webinars and ebooks and gated content; and sure, you do have to sift through the ones that are irrelevant to you or poorly produced or just a blatant attempt at thought leadership. But when it hits, it hits hard.

Brand tells people what to expect when you walk into the room or when they hold your product in their hands. But you can only be proceeded by those expectations when you have a well promoted personal or cultural brand identity.

William Huster thats exactly it. Whether you’re conscious about developing a brand or “playing” a character or not trying your personal brand still precedes you when you walk into the room.

Identity is a defining characteristic of brand. For humans, identity works on two levels. Your personal identity and the identity of your culture. Having a strong sense of personal identity and cultural belonging are basic human essentials. It’s when our personal identity doesn’t sit on a solid foundation or we lack connection to a meaningful community where are mental health really starts to break down.

Can I be real a second? For just a millisecond? (Where are my Hamilton fans?) Honesty with yourself is the best thing you can do for your career right now and it can start this second.

I was listening to an interview with Seth Godin the other day and he mentioned that his definition of marketing was a little different than what most think.

The painting industry is over 500 years old and as creative as painters can be we still haven’t innovated beyond the paint brush as the symbol of our trade.

Massive deregulation is on the horizon, massive tax cuts are on the horizon. This means companies should have a season of doing whatever they want to grow, invest in themselves and try things that wouldn’t be permissible in a tighter market.

A week before Christmas my wife and I stayed at an Airbnb in downtown St. Louis. It was a downtown loft with impeccable taste, modern colors and minimalist design. After a day or two we realized that we felt different about ourselves and our life, we realized we must have good design.

This year was filled with a lot of re-reading of books that influenced me in years passed. Although it wasn’t the typical list of 30+ that I usually blow through I think it was a much more qualitative experience as I was able to internalize ideas that I had only sort of skimmed the surface the first time around.

Hi, I’m Torlando.